NOW is a subscription over-the-top internet television service operated by British satellite television provider Sky Group. Xfinity has brought the NOW brand to life in the US with the introduction of NOW TV and NOW WiFi Pass. NOW TV offers an affordable live and On Demand streaming TV experience accessible on various platforms, including the Xfinity Flex streaming TV Box, Apple or Android mobile devices. Additionally, NOW TV comes with Peacock Premium at no extra cost, providing a comprehensive streaming solution for users

To establish NOW TV as the premier entertainment solution for consumers seeking live TV, engaging content, and flexibility, I took on the project of creating a dedicated landing page to introduce the NOW TV service through Xfinity.com. Integrating the NOW branding seamlessly into the well-established Xfinity ecosystem was a key aspect of our strategy. The goal was to provide a cohesive and compelling online presence that highlights the unique offerings of NOW TV within the Xfinity platform, emphasizing its value and convenience for users.